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Brian's
Introduction
By
Brian Walsh (Founder & CEO of
Entrepreneur.co.za)
Some people may think this is a strange topic –
I mean, we all know what money is, right? Wrong!
In my experience most people have no real idea
of what money is, and society as a whole has
warped our perceptions of money and value.
Ever heard the saying that money is the root of
all evil? Well, it is probably more accurate to
say that the lack of money is the root of
all evil! Having said that though, I must stress
that money should still be relative to value
exchanged.
Money is like an IOU note – it is simply
something given in exchange of value that can be
used to buy an item or service of value in the
future. The concept of money all originated in
the time of trade. You would give someone eggs
in order to get milk, for example. In the modern
world, we live in large populations and have
needs that cannot be met simply by direct
exchange of product trade, so instead of trading
something specific, we trade money for the item
or service of value. When you get paid for a
service, it simply enables you to use the money
to purchase other items or services of value.
The key words here are value, items
and service.
The relevance of this to entrepreneurs is that
in order to get money, you need to ensure you
are providing an effective service or product of
value. In our rather skewed world, the exchange
of value isn’t always equal, so the trick to
earning more money is to know what service or
product is of higher value, and develop your
business based on the laws of evolution. The
laws of evolution claim that you should move
towards exerting less energy to acquire the same
or greater results.
I am a great believer that value is part of the
bigger picture, so when you get money without
effective delivery, that money will not work for
you. So, don’t be scared to work for your money
– just evolve your business to work smarter.
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