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Keep The Dream
Alive
By
Pumulani Ncube (Finance resident expert at
Entrepreneur.co.za)
In an interview, Raymond Ackerman once said that
most would-be entrepreneurs tend to over rate
the challenges of raising finance. Having
travelled the road I tend to agree with Mr.
Ackerman.
Ask any successful entrepreneur and they will
tell you that none of them walked through the
doors of the bank or any financier and were
given the funding on a silver platter. What they
will tell you is that the path to success is
littered with many ruins; these many ruins
include but are not limited to emotional ruin
(losing life long friendships), financial
ruin (cars and houses being lost or being
blacklisted) and physical ruin ( its incredible
how you age when faced with adversity). But for
everyone one of those ruins successful
businesses have emerged. Entrepreneurs have sold
their houses, moved back to live with parents,
lived on one spouse's salary and endured
lifestyle shocks.
But in all these turbulent times only one thing
kept them going. That object was a dream of the
business they wanted to build, the clearer the
dream the more determined they became to make it
reality. The more they dreamt about the dream,
the more the line between dreams and reality
began to fade until ultimately they began to
live the dream even before they realised the
dream.
Therefore if you have a dream don’t let the
issue of finance be a stumbling block to your
dream. Over the next few months I will attempt
to help entrepreneurs keep their dreams alive by
giving advise on where and how to raise finance.
Keep the dream alive!
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