Articles
In pursuit of Business Intelligence
It is unfortunate that some 80% of entrepreneurial businesses will not get to experience what I call ‘organic growth’. The mere 4% of businesses who make
Mobile CRM – It`s Here Now
Today's workforce is truly mobile. Most of us now work at the office, from home and on the road. 'On demand access' to critical customer
Shifting from Mass marketing to Micro marketing
Today's customers perceive themselves as having unique needs and interests, and they demand that businesses understand and meet those individual needs. To satisfy these customers,
CRM from the real world
It's always encouraging as a Customer Relationship Management (CRM) specialist to have a diabolical customer service experience; it shows that there is still lots of
